Why Multifamily Leader Cortland Believes in Resident-First Healthy Living

Best in Building HealthHealthy Building ProfilesStrategies & SolutionsViral Response Module
Written By Marcos Reynaga

Congratulations to Cortland for achieving the Greatest Number of Viral-Response Approved Assets as part of our 2023 Best in Building Health awards!

AT A GLANCE

Awards:

Greatest Number of Viral Response Approved Assets

Multifamily owner and operator Cortland’s integrated business model, motivated team, and commitment to putting people’s health first in their own company and in their managed communities have earned them Best in Building Health recognition. This year, they retained the record for the Greatest Number of Viral-Response Approved Assets, showcasing their ongoing dedication to a healthy and safe built world during the pandemic and beyond. Cortland believes that investing in Fitwel’s social-focused, health-promoting strategies for their associates, residents, and visitors throughout their portfolio can help create an exceptional experience across their apartment communities and organization and optimize value for investors—a true win-win situation. 

Cass McFadden, Cortland's Global Head of Sustainability, and team members explain Cortland’s award-winning strategy and motivations. 

*as of 6/30/2023

Nidhi Gangavarapu, Senior Sustainability Analyst, Cortland

Nidhi Gangavarapu
Senior Sustainability Analyst, Cortland

What are some of the top Fitwel strategies prioritized across Cortland communities? 

NG: Cortland adopted a wide range of Fitwel strategies to facilitate greater community health and resident and associate safety. These strategies include those that enhance indoor air quality and humidity control, cleaning practices, and onsite hygiene protocols. We also implemented strategies tied to business continuity, communication, and health programming.

Cass McFadden, Global Head of Sustainability, Cortland

Cass McFadden
Global Head of Sustainability, Cortland

How has using Fitwel strategies provided value within your portfolio? 

CM: By utilizing Fitwel strategies, we purposefully certified our portfolio to not only enhance our residents’ experience but also demonstrate how our work in the ‘S’ pillar can drive value. Fitwel’s guidance has provided Cortland associates with greater awareness of strategies for creating healthier communities. By investing in the health of our communities, we are proactively mitigating health and safety risks, thereby creating greater value within our portfolio.

Distribution of Goal Achievement by Asset Type analysis chart. Imagery and graphics are illustrative only and are subject to change.

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How does Building Health align with Cortland’s mission and values?

CM: We are proud to set high standards for protecting health and safety. At Cortland, our mission is to create value by living a better life. We are committed to further safeguarding the health and wellness of our residents, associates, and by extension, surrounding communities, adding to the unique value our stakeholders receive from us. Additionally, our Best in Building Health achievement reflects our values of doing the right thing for the right reason and having the courage to always be better.

Jonathan Tucker, Executive Vice President Operations & Facilities, Cortland

Jonathan Tucker
Executive Vice President Operations & Facilities, Cortland

JT: At Cortland, we believe Building Health is one more way Cortland elevates the living experience in our communities. We also believe it stretches beyond the physical plant of each asset and becomes a piece of the atmosphere of each community by enhancing engagements, experiences, and collaboration. Our focus on Building Health is aimed to positively impact the lives of our residents and associates and ultimately allow us to deliver on our mission to provide better living.

*2023 Recipient of Fitwel Best in Building Health Award and certified in 2022 for Viral Response Module practices in 2022. Cortland paid a one-time fee in connection with adopting entity-wide Viral Response Module (“VRM”) policies. 107 Cortland assets also paid a fee to implement the VRM in their communities and are actively abiding by VRM policies; approximately 41% of properties in Cortland’s portfolio are Viral Response Approved Assets.

About Cortland 
Cortland is a vertically integrated, multifamily real estate investment, development, and management company focused on delivering resident-centric, hospitality-driven apartment living experiences. Headquartered in Atlanta, Cortland manages and is invested in, directly or indirectly, 262 apartment communities comprising over 83,000 units (as of 6/30/23) in the US with regional offices in Charlotte, Dallas, Denver, Houston, Orlando, Phoenix, and Greenwich. Cortland has significant experience in acquiring, developing, renovating, owning, and operating multifamily communities, leveraging the services of its construction, design, and property, asset, and investment management affiliates. Internationally, Cortland maintains a management and development platform in the UK.

Cortland was named the #1 brand on Reputation.com's 2020 Property Management Reputation Report and the Top Property Management Brand for online reputation in 2022 (Reputation Score by reputation.com). For more information, please visit cortland.com.

**Cortland pays a recurring fee to utilize Reputation.com’s platform in connection with the management of Cortland’s brand reputation across all its communities. To be included in Reputation.com’s annual Property Management report, companies are required to pay a nominal fee for each community to be reviewed, analyzed, and scored. Cortland is not affiliated with Reputation.com. 

***Based on scores calculated during 7/2022 – 7/2023. Cortland is not affiliated with "Great Places To Work® and did not directly or indirectly provide compensation in connection with obtaining or using the rating. 

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