Fitwel® Marketing Guidelines


Resources provided on this page can be used to promote a range of achievements under the Fitwel Certification System, including project certifications and program memberships. For assistance, please contact communications@centerforactivedesign.org.

Welcome to the Fitwel Community

Congratulations on achieving Fitwel Certification! Or perhaps you joined one of our member communities: Champions, Providers, Partners, or Ambassadors. In either case, it’s an achievement worthy of celebration. You’ve joined a global community of leaders pioneering the healthy building movement and we are thrilled to have you on board.

The resources and templates provided on this page are intended to assist you with the promotion of your certified project(s) and to showcase your commitment to building health for all. Below you’ll find helpful shortcuts to navigate to a desired resource or simply scroll through for a look at each marketing section.

We are here to support your efforts, so please reach out to communications@centerforactivedesign.org with any questions.

Let’s get to it!

Fitwel Marketing Guidelines Table of Contents

⬇️ Use the headings below to jump to the indicated section.

Press Releases

  • Press Releases and Announcements

  • Press Release Template

  • Press & Media Examples

Social Media

  • Social Media Promotion

  • Short Post Templates

  • Long Post Templates

  • Posted Examples

Additional Marketing Opportunities 

  • Fitwel Public Directory

  • Submit Your Project Photos

  • Publish Your Story

  • Presentations

Certificates and Plaques

  • Fitwel Recognition

  • Ordering Decals and Plaques

  • Certificate and Plaque Examples

Fitwel Logo Usage 

  • Logo Permission

  • Legal Language

Recertification and Expiration 

  • Recertification

  • Expiration

About Our Products

Fitwel provides a sophisticated cloud-based project management system and a range of certification pathways to support the needs of our users and advance collective efforts toward building health for all.

  • Fitwel Certification — facilitated through our proprietary Fitwel Platform — demonstrates a project or portfolio’s commitment to improving the lives of residents, occupants, and the surrounding communities. About Certification

  • Adhering to the Fitwel Standard, Building and Sites Scorecards are tailored scorecards for existing and new buildings and sites to optimize the unique opportunities for every project—whether it’s a single floor build-out or a large-scale development. Learn More

  • The Viral Response Module provides annual, third-party certification of policies and practices to mitigate the spread of contagious diseases within buildings. Learn More

About Company and Individual Memberships

Fitwel users play a key leadership role in driving the healthy building movement and maximizing Fitwel's reach and health impacts.

  • Fitwel Champions are real estate pioneers committed to a portfolio-wide approach to health and well-being through Fitwel Certification at scale. Learn More

  • Fitwel Providers are industry-leading architecture, design, engineering, property management, and consulting firms that are committed to supporting their clients' implementation of Fitwel. Learn More

  • Fitwel Partners advance the healthy building movement through products, programs, or service offerings that integrate health-promoting design and strategies. Learn More

  • Fitwel Ambassadors are industry professionals and active participants in Fitwel’s healthy building movement. The Fitwel Ambassador designation, a professional accreditation, is achieved through participation and successful completion of the online Ambassador Course. Learn More

For the latest information on Fitwel products, scorecards, modules, and other announcements, join our mailing list here or visit us at fitwel.org.

Press Releases


Press Releases and Announcements

Fitwel users that achieve Fitwel Certification are encouraged to publicize their achievements through a press release or announcement. For your convenience, a press release template is provided below and can be customized with details related to your achievement.

For Fitwel leadership quotes, other customized requests, and/or distribution support, please reach out to communications@centerforactivedesign.org and our PR firm, Pace Public Relations, at fitwel@pacepublicrelations.com.

Download our press release template to get started on your certification announcement.

Social Media


Social Media Promotion

Promote your certified projects, Fitwel Champion, Provider, Partner, and/or Ambassador status on social media by tagging Fitwel and/or the Center for Active Design in your post.

We also encourage you to Follow Us on social media for additional Fitwel updates, news, stories, and other industry resources.

Here are the official links and recommended hashtags for the Fitwel and Center for Active Design brands: 

Fitwel

» Facebook: @fitwelcertification

» Instagram: @fitwelcertification

» LinkedIn: @fitwel

» Twitter: @Fitwel

» YouTube: @fitwelcertificationsystem

Center for Active Design

» Facebook: @CenterforActiveDesign

» LinkedIn: @Center-for-Active-Design 

» Twitter: @active_design

Recommended Hashtags

#FitwelCertified

#FitwelStrategies

#FitwelChampion

#FitwelProvider

#FitwelPartner

#FitwelAmbassador

#BuildingHealthforAll

Social Media: Short Post Templates

The following are short social media posts that you can use to market your certified project(s), Fitwel Champion, Provider, Partner and/or Fitwel Ambassador status.

Scroll right for additional sample captions.

Social Media: Long Post Templates

The following are long form social media posts that you can use to market your certified project(s), Fitwel Champion, Provider, and/or Fitwel Ambassador status.

Scroll right for additional sample captions.

Additional Marketing Opportunities


Fitwel Public Directory

If you have not already done so, select ‘yes’ in your project details on the Fitwel Platform to indicate that you would like it to be listed on the Fitwel Public Directory and promoted in official Fitwel marketing materials and presentations.

Below is a screenshot of the project details page where you can select whether to display.

Submit Your Project Details and Photos

We'd love to feature your certified project in upcoming Fitwel communications, including newsletters, blog posts, and social media, and completing our survey will allow us to collect the content to do so. Thank you in advance for your responses! 

Please take a few minutes to fill out this brief survey to help us highlight your Fitwel certified project.

Publish Your Story

Highlight your accomplishment through a story, Q&A, or other special feature on your company platforms. Here’s an example by Fitwel Champion Gensler, What It Means to Be a “Healthy Building”.

If you would like to include a leadership quote or coordinate promotion of your certification story or Fitwel partnership, please email communications@centerforactivedesign.org.

Presentations

Fitwel Champions, Providers, and Ambassadors have access to sample presentation material and talking points to better communicate Fitwel to colleagues, peers, and clients. Please contact your Champion Performance Manager or email ambassadors@fitwel.org to learn more about these materials. 

Certificates and Plaques


Fitwel Recognition

Display and promote your Fitwel Certification through on-site digital banners — and physical decals (stickers) and plaques.

Building or Site Certification
A digital version of the Fitwel certificate will be provided to the project team and highlight the project’s star rating, scorecard, and year certified. Building or Site Certifications can also be ordered as physical decals or plaques to install on-site to promote your project's achievements. Use your unique project ID to order a decal or plaque from preferred vendor Green Plaque.

Viral Response Certification
A digital version of the Fitwel Viral Response Certification certificate will be provided to the project team and highlight the company's achievement, module version, and year certified. Companies also have access to a unique Viral Response digital logo to promote this designation. 

Viral Response Approval
A digital version of the Fitwel Viral Response Certification certificate will be provided to the project team and highlight the company and asset's achievement, module version, and year certified.

Ready to order physical decals or plaques?
Use your unique project ID to order a decal or plaque from preferred vendor Green Plaque.

Examples of Certificates and Plaques

Fitwel Logo Usage


Logo Permissions

Only Fitwel Certified companies and projects have permissions to use the Fitwel logo or the Fitwel Viral Response logo, as applicable.

Requests for other uses on projects that are not certified, such as in print and digital brochures, consultant websites, etc. must be sent to info@fitwel.org; Subject Line: Fitwel Logo Request.

When requesting use of the logo, please include the timeframe and a detailed list of the materials in which the Fitwel logo would be used. Responses to these requests will take up to 15 business days.

Legal Language

For any publication, report, presentation, or other public-facing collateral, the first instance of Fitwel (both in text and in graphic logo format) must include ® to indicate Fitwel's registered trademark. Additionally, the following text must be included as stated in any instance where the logo is used:

FITWEL & Design is a registered trademark of the U.S. Department of Health & Human Services (HHS). Participation by The Center for Active Design and/or any other organization does not imply endorsement by HHS. Outside the United States, the FITWEL service marks are owned by the Center for Active Design, Inc. 

Please email info@fitwel.org with any questions you have about Fitwel logo usage. 

Recertification and Expiration


Recertification

If a project with Building or Site Certification has not been recertified within three years of the original certification date, it will no longer be recognized on Fitwel's project directory and marketing materials. Projects that do not initiate a recertification on the Fitwel Portal within three years from the date on which the project was awarded its initial certification will be shown as inactive on the Fitwel Project Directory. Projects that initiate a recertification within three years from the date on which the project was awarded its initial certification, but do not submit for recertification within one year of the expiration of the project's 3-year certification period will be shown as inactive on the Fitwel Project Directory. 

View the 2023 Submission Deadlines here.

Expiration

If your certification has expired, you may no longer promote the project as being Fitwel-certified in your print and digital marketing materials. Buildings or Sites Certification is valid for three years, and Viral Response Certification must be renewed annually. 

Companies must remove Fitwel from any promotional materials of the previously certified project, including but not limited to brochures, images, logos, plaques, and certificates from your project site, digital platforms, and print collateral. For any clarifications regarding this process, please contact info@fitwel.org.

Congratulations once again. Should you need additional support with our marketing guidelines or have any questions, please reach out to communications@centerforactivedesign.org.

— The Fitwel Team

Quicklinks: Introduction | Press Releases | Social Media | Additional Marketing Opportunities | Certificates and Plaques | Fitwel Logo Usage | Recertification and Expiration

Fitwel Marketing Guidelines updated August 2023. Banner Image: GENSLER Seattle Office, Photo © 2020 GENSLER and Heywood Chan.