Putting People at the Center to Drive Value for Real Estate | Defining ‘S’ in Six Targeted Outcomes

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Written By Marcos Reynaga

The business of real estate has always been about responding to the prevailing needs of society at the time. Today, investor demand, increased regulations, and rising material risk due to climate change continue to fuel ESG’s growth, but many details about implementation and reporting remain unresolved, particularly for the ‘S’ in ESG.

Setting the Social Standard Through ‘S’ Data

Fitwel is developing a new social solution that takes certified data and validated research, to elevate the evident connections between health, the environment, and underlying value. This revolutionary new product will provide a clear, consistent, actionable framework for the global investing community to demonstrate their role in achieving value through the ‘S’ in ESG.

We’re changing the ESG landscape.

Fitwel is collaborating with EVORA Global to launch the industry’s first product aimed at standardizing and benchmarking the social component of ESG in real estate globally. The tool will, for the first time, overlay financial value with health outcomes, pointing to clear substantiation of value and risk for real estate.

The groundbreaking product will provide data insights, support compliance and ESG reporting submissions in accordance with global reporting standards-setting organizations like GRESB, SASB, the EU Taxonomy, and others, and enable standardized real estate industry performance rankings when it comes to ‘S’.

How did we get here?

Over the last two years, we've researched the economic impacts of the Fitwel Standard and created a subset of strategies that have the greatest impact on health, material risk, and financial value. The Center for Active Design (CfAD) identified Six Targeted Outcomes using Five Economic Impact Categories after a year-long exploration that connects health-promoting goals with economic value creation.

5 Economic Impact Categories

We know the proven impact of Fitwel strategies on health, but how does that impact translate to financial outcomes?The Center for Active Design’s year-long analysis assessed the Fitwel strategy library against the following economic impacts. A subset of strategies with the highest assessed impacts are included in our new social solution.

  1. Increased ROI

  2. Reduced Risk Exposure

  3. Employee Productivity

  4. Reduced On-Site Costs

  5. Increased Tenant Satisfaction

Defining ‘S’ in Six Targeted Outcomes

At the outset of product development, we structured our new social solution around six targeted outcomes that capture the most meaningful overlaps between ESG reporting and health and well-being in real estate.

For the remaining 3 Targeted Outcomes and additional insights, please complete the form below to download your copy of Building Health Issue #2, Expanding the Evidence. By signing up, you'll receive exclusive updates and priority access to future Building Health issues.

“Targeted Outcomes” Sources

  1. Alfonzo, M. (2015). Making the Economic Case for More Walkability. Urban Land Institute. Retrieved from https://urbanland. uli.org/public/houston-economic-case-walkability.

  2. Donovan, G. H., Landry, S., & Winter, C. (2019). Urban trees, house price, and redevelopment pressure in Tampa, Florida. Urban Forestry & Urban Greening, 38, 330-336.3.

  3. Cooper, R. A., Wang, C., & Singh, N. (2016). Evaluation of a model community-wide bed bug management program in affordable housing. Pest Manag Sci, 72(1), 45-56.4.

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Marcos Reynaga
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